Your phone should ring before the motor club does.
Tow Up puts your towing company in front of drivers who pay your rate, not a contracted rate. Google, Maps, Yelp, Instagram, and a website built to turn a stranded driver into a booked tow.
One towing company per service area.
Month to month, no setup fee, you own everything.
across a three truck operation
Sample board. Your volume depends on your market, your trucks, and how fast you answer.
Run the math on your last hundred calls.
Most owners already know the answer. The club sets the rate, holds the money, and keeps the customer. A cash call pays your rate, pays on scene, and leaves a review with your name on it.
MOTOR CLUB CALL
- They set the rate, and they change it
- 30 to 45 day pay
- Driver never learns your name
- No review, no repeat, no referral
- One deactivation and your week is gone
CASH CALL
- Your rate sheet, your terms
- Paid on scene, card or cash
- Customer saves your number
- Review, repeat business, shop referrals
- Nobody can shut it off but you
Figures are illustrative industry averages, not a promise. Rates swing by market, duty class, and mileage. Bring your own numbers and we will build the audit around them.
Everything between a stranded driver and your dispatch line.
We do not sell channels. We build the path a driver actually takes: they search, they call, they pick you, and then they remember you.
When the phone comes out on the shoulder, you are on the screen.
Google Business Profile
Full map pack management. Categories, service areas, hours, photos, Q and A, and weekly posts so Google reads you as the local expert.
Local SEO and service pages
A page for every town and every service you run. Heavy duty, winch outs, lockouts, motorcycle, EV flatbed, junk removal.
Local Services Ads
Google Guaranteed badge, background check, and pay per lead placement above the regular ads.
A ranking that does not ring the phone is a hobby.
Call only Google Ads
Emergency intent keywords, negative lists that block junk, and radius bidding around the interstates you actually cover.
Yelp and directories
Claimed, cleaned, and consistent across Yelp, Apple Maps, Bing, and the towing directories that still send calls.
Missed call text back
Truck is under a car and the phone rings out. An instant text goes back with your rate range and a booking link.
Three companies show up in the map pack. Two get skipped.
Website that loads fast
Under two seconds on a phone on one bar. Tap to call above the fold, rate transparency, and a photo of your actual truck.
Review engine
Automatic review request after every completed job, a private path for the unhappy ones, and drafted replies for the public ones.
Truck and crew photography
A half day shoot at your yard. Wrecker, rotator, flatbed, and your operators. Used across the site, Maps, and social.
The cheapest call you will ever get is the one that comes back.
Instagram and Facebook
Recovery footage, before and after, new equipment days. The content towing audiences actually stop on, posted for you.
Wraps and yard signage
Wrap design built to be read at 55 mph, plus door decals, hats, and invoice cards that put your number in the glovebox.
Shop referral program
A mapped list of repair shops, body shops, and dealers in your radius with drop in materials and a follow up cadence.
What is one more cash call a week actually worth?
Move the sliders to your own numbers. This is the same math we walk through on the audit call, except there we use your real ticket average.
That is 26 extra cash calls a month at $225 each.
Estimates only. Gross revenue before fuel, labor, and equipment cost, and before Google ad spend on plans that include ads.
Four steps, and you keep towing through all of them.
You will spend about ninety minutes with us in the first month. After that we send a report and you tell us where to push.
Free market audit
We pull your map pack position, your competitors' review counts, what cash call keywords cost in your county, and where your listings are wrong. You keep it either way.
Build
New site, or a rescue of the one you have. Service area pages, tracking numbers, call recording, and every listing corrected. Two to three weeks.
Launch
Ads go live, profile goes optimized, review requests start firing after every job. You will notice the phone before you notice the report.
Tune
We listen to the recorded calls each month, cut the spend that books nothing, and push budget toward the services and zip codes paying best.
Priced like a truck payment, not an agency retainer.
No setup fee. No contract. Cancel with thirty days and the website, the domain, the Google profile, and the ad accounts leave with you.
Owner Operator
One truck, one town, getting off the clubs.
Breakeven: about 3 cash calls a month
- Five page website with tap to call
- Google Business Profile management
- Listings cleaned across 40 directories
- Review request automation
- One service area, monthly report
Fleet
Two to eight trucks, ready to fill the schedule.
Breakeven: about 6 cash calls a month
- Everything in Owner Operator
- Call only Google Ads and Local Services Ads
- Up to five service areas with local pages
- Missed call text back and call recording
- Instagram and Facebook, eight posts a month
- Monthly call review with a strategist
Heavy and Recovery
Multiple yards, heavy duty, rotator work.
Breakeven: about 2 heavy calls a month
- Everything in Fleet, per location
- Heavy duty and rotator positioning
- Municipal and rotation list support
- Fleet and commercial account outreach
- Photography and video, twice a year
Google ad spend is paid directly to Google and is separate from the plan fee. In most towing markets we recommend starting at $1,500 to $3,000 a month, depending on how competitive your county is.
From owners who stopped waiting on the club to call.
We were 80 percent club work and drowning. Eleven months later cash calls cover payroll, and club work is what we take when a truck is sitting.
Ray M. / Ridgeline Towing / 4 trucksThe missed call text alone paid for the whole thing. We were losing calls every night and never knew it.
Dana P. / Sandhill Recovery / 2 trucksI had a website. It just did not show up. They put pages up for every town we run. Now people find us in Clayton, not just Raleigh.
Marcus B. / Two Rivers Towing / 7 trucksIndividual results. Performance varies with market, competition, budget, and how fast calls get answered. Nothing here is a guarantee.
Questions owners ask on the first call.
Do you work with my competitor?
No. We take one towing company per service area, and territory is first come. If your area is already claimed we will tell you on the first call instead of taking your money.
Why are you more than the $399 a month guys?
Because $399 buys you one channel, usually SEO alone, with the setup billed separately and the website billed on top of that. Add up what those pieces actually cost and you land where we start. Our plans are one price with the site, the profile, the reviews, and the reporting included, and no setup fee at all.
Am I locked into a contract?
Month to month with thirty days notice. The website, the domain, the Google Business Profile, and the ad accounts are in your name from day one. If you leave, all of it goes with you.
How fast will the phone ring?
Ads can produce calls within days of launch because you are paying for placement. Map pack and organic movement typically takes about three months of consistent work. Anyone promising page one in two weeks is selling you something.
I already have a website. Do I need a new one?
Sometimes. In the audit we test load speed on a phone, check whether you have pages for each town and service, and see if the call button actually works. If it is fixable we fix it. If it is fighting you, we rebuild it at no extra charge.
What if most of my work is motor club right now?
That is normal, and it is where most of our clients start. We do not ask you to drop the clubs. We build the cash call side until you can afford to be selective about which club work you accept.
Do you handle heavy duty and recovery?
Yes. Heavy duty is a different buyer, usually a fleet manager or a dispatcher, and it needs its own pages, its own campaigns, and photos of the rotator. It is built into the Heavy and Recovery plan.
Find out what your market is worth.
Free market audit, no obligation, back to you within two business days. We will show you where you rank, who is beating you in the map pack, and what a cash call costs to win in your county.